Relationships Win Framework
Student of the Game · Season 3 · Episode 2
Relationships Win Framework
Brad Noll moves to second base of the Relationships Win framework: conversation. If connection is the seed, he says, conversation is the water. He explains why conversion only happens through conversation, why heart set matters more than mindset, and shares three questions that get past small talk, plus two business partnerships that grew out of a single conversation.
▶ Listen to the episodeKey Takeaways
- Conversation is where trust is built. Brad cannot remember helping anyone buy a home without a conversation. Connection plants the seed, and conversation is the water that helps it grow.
- Check your heart set. Mindset matters, but Brad asks a deeper question: is the posture of your heart set on what you can get, or on how you can serve?
- Answer "how's business" with a question. Instead of bragging about being busy, turn it around and ask whether the other person has a question you can help with.
- Three questions go past small talk. Ask what someone is excited about, what has been a big challenge lately, and who they would like to be connected with.
- Lead the partnership with a give. Brad told a new carpet cleaning business he would send them more work than anyone within a year. Today they introduce more people to his team than most of his database.
- You cannot automate conversations. Email campaigns and postcards can handle some connections. Conversations have to be initiated by you, so do not wait for others to start them.
Chapters
- 00:00Second base in a five-part series
- 01:38Conversion happens through conversation
- 02:24Connection is the seed, conversation is the water
- 07:03Why conversations cannot be rushed
- 11:00Heart set matters more than mindset
- 13:24Are your conversations self-centered?
- 15:46Ask, don't pitch: three conversation starters
- 20:30Know who you are looking for
- 26:45Partnerships that grew from one conversation
- 31:29Homework: start three real conversations
Read the article
Second Base Is Conversation: Building Trust Through Real Conversations
The full story behind the episode, written to be read, shared, and found on Google.
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