Relationship Framework Introductions

Student of the Game · Season 3 · Episode 3
Relationship Framework Introductions
Brad Noll reaches third base of the Relationships Win framework and makes the case for retiring the word referral. Referrals wait on someone's timing, he explains, while introductions grow out of relationships and can be given away every day. He shares how his team's word of the year, elevate, shapes this approach and challenges listeners to connect three people a day.
Key Takeaways
- Give introductions before you ask. Waiting for introductions is passive. The active version is introducing the people you know to someone who can make their life better.
- Referrals depend on timing. A referral only happens when someone is ready to buy or sell. Brad says referrals are event driven, while introductions are relationship driven.
- Be influential, not an influencer. Brad shares a law from The Go-Giver: your influence is determined by how abundantly you place other people's interests first.
- An introduction lowers the walls. When someone is introduced, Brad says the sale has already been made. His job becomes listening, assessing, and guiding them through the problem.
- Humility is what elevates you. His team's verse of the year says whoever humbles himself will be elevated. Giving introductions says this moment is about you, not me.
- HOW stands for help others win. Asked how he became one of the top agents in Fort Wayne, Brad gives the same answer every time. He helps other people win.
Chapters
- 00:00Third base and why we are retiring referral
- 00:53Revisiting the bases and the word elevate
- 02:28Giving introductions is the active approach
- 04:53If you want trust, give it away first
- 06:27Referrals are event driven, introductions relationship driven
- 08:51Influential, not an influencer
- 11:59How introductions happen today
- 14:21Serving others at every base
- 17:34HOW: help others win
- 19:53Give it out in slices, it comes back in loaves
Read the article
Third Base Is Introductions: Why Brad Noll Stopped Asking for Referrals
The full story behind the episode, written to be read, shared, and found on Google.
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