Relationship Framework Introductions

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Student of the Game · Season 3 · Episode 3

Relationship Framework Introductions

Brad Noll reaches third base of the Relationships Win framework and makes the case for retiring the word referral. Referrals wait on someone's timing, he explains, while introductions grow out of relationships and can be given away every day. He shares how his team's word of the year, elevate, shapes this approach and challenges listeners to connect three people a day.

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Key Takeaways

  • Give introductions before you ask. Waiting for introductions is passive. The active version is introducing the people you know to someone who can make their life better.
  • Referrals depend on timing. A referral only happens when someone is ready to buy or sell. Brad says referrals are event driven, while introductions are relationship driven.
  • Be influential, not an influencer. Brad shares a law from The Go-Giver: your influence is determined by how abundantly you place other people's interests first.
  • An introduction lowers the walls. When someone is introduced, Brad says the sale has already been made. His job becomes listening, assessing, and guiding them through the problem.
  • Humility is what elevates you. His team's verse of the year says whoever humbles himself will be elevated. Giving introductions says this moment is about you, not me.
  • HOW stands for help others win. Asked how he became one of the top agents in Fort Wayne, Brad gives the same answer every time. He helps other people win.

Read the article

Third Base Is Introductions: Why Brad Noll Stopped Asking for Referrals

The full story behind the episode, written to be read, shared, and found on Google.

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