Relationships Win Framework: Part 1: Connect
Student of the Game · Season 3 · Episode 1
Relationships Win Framework: Part 1: Connect
Brad Noll kicks off a multi-part series on the Relationships Win framework by focusing on first base: connecting. He explains the stacking effect, why your brain notices what stays top of mind, how to think like a farmer planting seeds, and why the best message is the one easiest to answer. He closes with a simple challenge: three personal connections a day.
▶ Listen to the episodeKey Takeaways
- Nothing happens until you connect. Conversations, introductions, and sales all depend on first base. Brad says nothing great happens in isolation, and it is easy to drift away from people.
- Stack connections over time. Texts, calls, notes, emails, and client events add up across a year. Brad connects with his closest people at least every 30 days and others every 60.
- Stay top of mind on purpose. Your brain notices more of whatever you think about. Connect with enough people and they start noticing who needs your help.
- Make it easy to respond. The best way to reach someone is whatever is easiest for them to answer. Right now, Brad's team finds text messages get the best response.
- Show up as a friend who does business. There is no need to choose between a business hat and a friend hat. Be yourself, and be ready when someone needs what you do.
- Try three connections a day. Reach out to three people every day this week with no strings attached. Before you hit send, ask what that person needs to hear today.
Chapters
- 00:00What it means to be a student of the game
- 01:37The napkin behind the Relationships Win framework
- 04:41Why connecting is first base
- 07:50Stacking days and the stacking effect
- 08:45Your reticular activator and staying top of mind
- 11:08How often Brad connects with his people
- 12:46Think like a farmer planting seeds
- 15:04Show up as a friend, and the coach who rebounded
- 18:11The challenge: three personal connections a day
- 21:22Relationships take effort, so keep connecting
Read the article
First Base Is Connect: How to Build Business Relationships That Last
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