Building Your Brand with Asher Agency President Kara Kelley
Student of the Game · Season 3 · Episode 10
Building Your Brand
with Kara Kelley, Asher Agency
Brad Noll talks branding with Kara Kelley, president and co-owner of Asher Agency in Fort Wayne. Kara explains why a brand starts with knowing who you are and stays strong through consistency, how she learned to trust a team of specialists, and what balance and community service mean to her. She and Brad also share the story behind the brand for Noll Reserve and The Hamilton.
Key Takeaways
- A brand starts with knowing who you are. Kara defines a brand as knowing who you are, who you represent, and who you are talking to, so you can be authentically yourself with every audience.
- Consistency builds trust. Matching colors, fonts, and voice everywhere your brand shows up, from sponsorships to social media, is what earns recognition and trust over time.
- Keep the message simple and clear. It is easy to get caught up in clever wording. If the message is not simple and consistent, Kara says, your audience can miss it.
- Measure, test, and listen. Asher looks at website analytics, social engagement, and sales, tests headlines and creative concepts, and pays attention to what people are saying.
- Row alongside your team. Kara's biggest lesson moving from employee to owner was letting go of perfectionism and trusting a team she describes as smarter than she is.
- Schedule what matters most. Kara protects time for hot yoga, the outdoors, and the people she loves, because burning the candle at both ends makes no one their best.
Chapters
- 00:00Meet Kara Kelley of Asher Agency
- 01:01What a brand really is
- 02:49Climbing the ranks and leading a women-owned agency
- 04:38Your personal brand as a leader
- 07:27Branding fundamentals: consistency, clarity, and data
- 11:29Behind the scenes: brainstorms and shout-outs
- 14:35Letting go of perfectionism and trusting the team
- 19:09Winning at the game of life: balance and giving back
- 25:58Building the Noll Reserve brand and The Hamilton
- 31:10Relationships win and flowers for a mentor
Read the article
Kara Kelley on Building a Brand People Trust
The full story behind the episode, written to be read, shared, and found on Google.
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