Custom Fit for Success: What Golf Teaches Us About Business & Life
Student of the Game · Season 3 · Episode 9
Custom Fit for Success: What Golf Teaches Us About Business & Life
with Eric Touchet, Touchet Performance Golf
Brad Noll sits down with his friend and club fitter Eric Touchet, owner of Touchet Performance Golf in Fort Wayne. Eric traces the shop from a hard franchise start after college to a fitting studio with clients across the country, and shares what custom fitting, careful hiring, and a willingness to give up control teach every small business owner, golfer or not.
▶ Listen to the episodeKey Takeaways
- Keep believing through the lean years. Eric once worked 70 to 80 hours a week for what he figures was about $2 an hour, and thought the business might close dozens of times before the breaks started coming.
- Own your mistakes and fix them. Some of Eric's most loyal customers are people whose fittings he got wrong years ago, then made right by admitting it and working with them.
- Master your bad swing, not just your good one. A fitting cannot make anyone a scratch golfer, but it can tighten misses so a player who misses one direction can take half the course out of play.
- Growth requires giving up control. Eric used to do every club build himself. Today he does about 5 percent of them, and he says the team member who handles them now is the better builder because he is not rushing to the next fitting.
- Repeat what is right. Eric stopped changing his wording just to sound different. Brad adds a line from Donald Miller: communication is an exercise in memorization.
- Tell your team they are doing well. Eric's wife pushed him to tell his team how good they are. He is now giving his top builder a piece of the business to show he is part of the family.
Chapters
- 00:00Meet Eric Touchet of Touchet Performance Golf
- 02:13Starting a business in 2009 and the long early grind
- 07:00Fundamentals of club fitting: every golfer is different
- 09:38Off the shelf versus custom fit
- 13:30Two businesses at once: giving up control to grow
- 17:29Falling in love with practice: repetition and precision
- 21:46The fitting that helped win a city tournament
- 27:2260-second fittings and the Eldrick project
- 36:22Winning at the game of life: you cannot do it alone
- 44:03Flowers for his wife and the people who believed
Read the article
Eric Touchet on Custom Fitting, Giving Up Control, and Growing a Small Business
The full story behind the episode, written to be read, shared, and found on Google.
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