The Huddle with Brad Noll: How to Set and Get Big Goals
Student of the Game · Season 1 · Episode 35
How to Set and Get Big Goals
with Brad Noll
Brad Noll returns to The Huddle with a solo look back at his conversation with Anita Phillips, the lawyer and executive coach who finished in the top 10 of her age group at the Ultra-Trail du Mont-Blanc just three years after she started trail running. Brad turns her approach into five lessons for anyone chasing a big goal: self-belief, time investment, structured planning, community support, and mental strength.
▶ Listen to the episodeKey Takeaways
- Self-belief comes from repetition. Brad says confidence grows from doing, not talking. Look back at the times you did something scary and finished it, then keep stacking reps.
- Big goals take time, and sometimes sacrifice. Food tastes better from a crock pot than a microwave. Anything worth doing requires a deliberate investment of time.
- Most growth happens on the plateau. Brad found four or five long plateaus in 21 years of sales. George Leonard's book Mastery taught him to embrace those seasons instead of trying to escape them.
- Don't plan alone. Brad leans on coaches and mentors to structure his time and activities. As Tiger Woods put it, he hired a coach because he couldn't see himself swing.
- Help others win to build community. Brad's answer to how he built his business is H.O.W.: help others win. Deposits into your community make it possible to ask for help when a goal needs more than you.
- Mental strength carries you to the finish. Near the end of her race, Anita was past eating, drinking, and thinking, and firmly in the realm of doing. The body has limits, Brad says, but the mind is limitless.
Chapters
- 00:00Welcome back to The Huddle
- 00:45Anita Phillips and the Ultra-Trail du Mont-Blanc
- 02:15Why set a big goal at all
- 03:39Self-belief comes from doing
- 06:31Time investment and the crock pot
- 07:57Learning to love the plateau
- 12:16Structured planning: hire a coach
- 13:41Community support and helping others win
- 16:33Mental strength and the pain cave
- 19:22Where will you be three years from now?
Read the article
How to Set and Get Big Goals: Five Lessons From Anita Phillips' Mountain Race
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