How Judy Filler Built Community and Purpose with One Hope Wine
Student of the Game · Season 3 · Episode 21
How Judy Filler Built Community and Purpose with One Hope Wine
with Judy Filler, One Hope Wine
Brad Noll sits down with Judy Filler, an independent wine representative for One Hope Wine, a purpose-driven company that gives back with every bottle. Judy shares how she found the company after raising four kids, how she grew by stepping out of her comfort zone, and the four fundamentals she relies on: relationships, consistency, service before selling, and follow through.
Key Takeaways
- Purpose is the real differentiator. One Hope gives back with every bottle, not one month a year. That mission is what drew Judy in and keeps her passionate.
- You are in the people business. Wine is the vehicle, but relationships are the destination. The principle carries over to any product or service.
- Master four simple fundamentals. Judy's non-negotiables are relationships and listening, consistency, service before selling, and following through on what you say you will do.
- Consistency compounds over time. No single tasting builds a business. Showing up every day, one foot in front of the other, is what creates results over years.
- Get comfortable being uncomfortable. Once Judy moved past her warm market and out of her comfort zone, transactions turned into experiences.
- Fall in love with the practice. The tasting is where the magic happens, but Judy also loves the daily reach outs and new connections that make it possible.
Chapters
- 00:00A surprise bottle: popping the 90-point sparkling brut
- 01:36Judy's story: Fort Wayne roots, four kids, and empty nesting 2.0
- 03:30Finding One Hope on Facebook and falling in love with the mission
- 06:15Why purpose is the real differentiator in business
- 08:57Mastering the fundamentals of the work she does every day
- 13:03Judy's four fundamentals: relationships, consistency, service, follow through
- 15:46Falling in love with the practice and the daily grind
- 19:01The give back: school supplies, service projects, and global impact
- 21:07Inside the wine tastings: how community evolves in the room
- 36:33Winning at the game of life across every season
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Build a Purpose-Driven Business That Gives Back
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