Family, Fitness and Lighting the Way in Senior Care with Bobby Petras
Student of the Game · Season 3 · Episode 18
Family, Fitness and Lighting the Way in Senior Care
with Bobby Petras, Priority Life Care
Brad Noll sits down with Bobby Petras, owner of Priority Life Care and Mad Apple CrossFit Gym. Bobby traces the road from an Ohio mill town to arena football in Fort Wayne to a family Thanksgiving that launched an assisted living company. He shares his three rules for business, why health comes first, and why hard work pays off and relationships win.
Key Takeaways
- Burn the ships. Bobby believes a backup plan prepares you to fail. Commit fully to the business and figure out the rest along the way.
- Live by three simple rules. Talk, listen, and treat people well. Bobby says you can be wildly successful without being unkind, and empathy drives a service business.
- Put your oxygen mask on first. Taking care of your health and mind is not selfish. It is what makes it possible to take care of everyone else.
- Fall in love with practice. The willingness to do the unglamorous daily reps is what separates the great from the good, in sports and in business.
- Focus on the why and the what. When you are clear on what you want and why it matters, the how tends to work itself out.
- The locker room builds teamwork. Working alongside teammates you have little in common with teaches the conflict resolution skills every job demands.
Chapters
- 00:00Meet Bobby Petras: from Toronto, Ohio to Fort Wayne
- 02:56The Thanksgiving wine, the easel, and the birth of Priority Life Care
- 05:06Jumping without a parachute and a dirt-basement childhood
- 10:59The fundamentals: talk, listen, and treat people well
- 14:04Falling in love with practice and daily health habits
- 17:33Mad Apple: from CrossFit gym to sports performance and youth teams
- 20:29Defying the odds: chasing college basketball in his forties
- 36:21Legacy, family business, and winning at the game of life
- 38:49Giving flowers: the dad who never said no
Read the article
Jump Without the Parachute: Bobby Petras on Building From Nothing
The full story behind the episode, written to be read, shared, and found on Google.
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