How To Build a Community From Scratch with Jon Good
Student of the Game · Season 3 · Episode 14
How To Build a Community From Scratch
with Jon Good, Fort Wayne Real Producers
Brad Noll sits down with Jon Good, owner and publisher of Fort Wayne Real Producers and national training director for Real Producers. Jon traces the path from a cold call at 18 and a Cutco sales career to building a community for top producing real estate agents, and he shares the fundamentals he leans on: add value always, stay active, and step through open doors.
Key Takeaways
- In the end, relationships win. One phone call from a friend changed Jon's entire path, proof that the people you know and serve shape where you end up.
- Add value every single day. Clients owe you nothing. Jon says it is your job to earn the relationship by adding value, every day.
- Activity is the king of everything. Consistent sales require consistent activity, and the integrity gap between what you say you will do and what you actually do shapes your results.
- Step through the doors that open. Taking a step of faith is part of being an entrepreneur. If it is the wrong door, it will close on its own.
- Collaborate instead of competing. Most homes are co-brokered, so the agents you see as competition can become your greatest referral source.
- Follow the blueprint others left. Successful people have already stepped on the landmines. Learn from them with intention instead of starting from scratch.
Chapters
- 00:00Welcome back to the classroom
- 01:18Who is Jon Good: the 18 year old athlete turned salesman
- 04:15The Cutco cold call that changed everything
- 09:00From college student to business owner: the mindset shift
- 11:44The Remington phone call and the birth of Real Producers
- 13:47Inside Real Producers: solving real estate's biggest problem
- 22:07Add value always and the fundamentals of community
- 29:00The four month ramp up and the integrity gap
- 43:07Winning at the game of life and giving flowers
Read the article
From Cutco Knives to Real Producers: Jon Good's Blueprint for Winning
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