In this episode of the Student of the Game podcast, Brad Noll speaks with Jon Coffman, Head Men's Basketball Coach at Purdue Fort Wayne. Brad and Jon discuss the importance of building intentional relationships, investing in people, and falling in love with the process of practice. Jon shares his journey from a career in finance to becoming a college coach, and how he has built a successful program by being intentional, investing in relationships, and creating a platform for fun. He also talks about the challenges and opportunities in college basketball, including the recent changes in name, image, and likeness (NIL) rules.

Guest Bio: Jon Coffman is an accomplished Head Basketball Coach at Purdue Fort Wayne. He is known for his remarkable leadership and coaching expertise. In 2016, he led his team to Summit League Regular Season Champions, followed by the 2022 Horizon League Regular Season Championship. With 25 years of college coaching, Coffman brings invaluable experience, emphasizing player development. As Purdue Fort Wayne's winningest coach during his nine-year tenure, he consistently drove the program to unprecedented success. His passion, strategic prowess, and unwavering commitment make him a respected figure in college basketball, showcased by his championship wins and impressive coaching record.